A creative studio for mobile-game UA
We design cinematic, story-led hooks for mobile-game performance teams. Built to play out, not just trigger autoplay. Released at the cadence the platform demands.
The painful truth
We've talked to performance teams across hyper-casual, mid-core, and live-ops. The script is identical.
01
The hit that carried Q1 stops scaling in week eight. The auction punishes stale creatives within fourteen days. Your team can ship two follow-ups by then. Neither will land. CPI climbs. The CFO calls.
02
Thirty creatives a month means lo-fi. Cinematic means six creatives a quarter. Performance demands the first, your brand can't survive the second. Most teams end up doing both badly.
03
Four weeks from brief to first cut. By the time the work lands, your top competitor has launched, copied a winning hook, and saturated the auction with their version of it.
What we do
We don't sell one polished spot. We deliver a system of hooks — dozens of angles, voices, openings, builds — each one a complete, broadcast-quality piece. The system fights creative fatigue the way it deserves to be fought.
01
Every spot is built around the first three seconds. We design openings around proven attention principles — pattern interrupt, motion entry, character framing, audio confrontation — so the platform's watch-through algorithms reward your spend.
02
A LevelViral cohort spans dozens of angles across multiple voices and visual languages. You stop gambling on one cinematic flagship and start running a portfolio. Statistical certainty replaces creative roulette.
03
Weekly drops, not quarterly batches. Fresh angles arrive before your winners fatigue, your auction position never collapses, and your top-of-funnel maintains its lift through a full campaign cycle.
04
Story-led narrative. Character continuity. Composed soundtracks. Editorial captions. Every drop reads as a piece of your game's world, not as a generic performance asset bolted onto your funnel.
The work
Selected hooks from current cohorts — narrative live-ops, premium anime IP, and casual puzzle. Different audiences, different visual languages, the same engineering of attention. Tap any tile to expand.
↳ Thirteen hooks across three live IPs. Each one a complete spot — opening, build, payoff, branded packshot.
How we engage
Stage 01
We map your game's narrative world, your top-funnel audience, and the angles your current creative is leaving on the table. You leave with a hook framework, not a vague brief.
Stage 02
We design a cohort of distinct hook angles — protagonist arcs, set-pieces, mystery opens, authority voices, action cold-opens — calibrated to your audience and tested for hook hold rate before they go live.
Stage 03
Every hook ships as a finished spot: cinematic visuals, composed score, editorial captions, branded packshot. Multi-aspect: 9:16, 4:5, 16:9 — every placement, no rework.
Stage 04
Weekly drops keep your funnel from going stale. We watch your performance data, retire fatigued hooks, and deliver replacements before the auction notices.
How we read it
Each spot is scored against a frame-level rubric and benchmarked against what's winning in your genre this week.
Frame read
Market read
What it moves
Hook hold · 3s
+8–14 pts
Typical lift vs the incumbent winner in your cohort.
Watch-through · 75%
+6–12 pts
Story-led structure earns the play-out, not just the autoplay.
IPM · first 14 days
+25–55%
Range & cadence compound on auction position.
What changes
The dimensions every cohort is built around — and the ones we hold ourselves to.
Hook hold rate
Pattern interrupts, motion entry, audio confrontation — openings the algorithm rewards.
Watch-through rate
Story-led structure, character continuity, a payoff worth waiting for.
Refresh cadence
Weekly rhythm, not quarterly. No single hook carries the load.
Creative concentration
Five hooks sharing the load make the funnel structurally less fragile.
Who you'll work with
Founder · CEO · Cyprus
Stop briefing single creatives.
Start commissioning cinematic ranges.
— LevelViral
Get in touch
Send us your game, your current creatives, and your last quarter's funnel. We come back with three angles we'd ship in your first cohort — before any commercial conversation.
A creative studio · working with mobile-game publishers · 2026
